IMPROVE YOUR RANKINGJust a few considerations for your story or page design
Let’s talk about On-Page SEO
What does on-page SEO mean?
Put simply, on-page SEO talks to those elements on your website, or content that can be changed in order for Google to rank you higher in its search engine results pages. When writing an article or creating a content page take the following into consideration. Other elements of on-page SEO are based on your naming conventions and the overall performance and relevance of your website and its content.
1. Page speed
One of the top SEO factors that should be taken into account is your page-speed (How quickly your web page loads and can be seen by your viewers). Pages that are created full of pretty graphics and animations might be appealing to the eye, however, according to recent studies, your viewers expect to be able to see your content within a few seconds. Elements that are large in file size, or elements that require a Java script to load e.g Sliders, typing effects etc have to wait until the script is downloaded. Only then can it display your content. Use minimal effects and use only images that add to your design and feel of your message. you can do a basic page speed report using tools like GTMetrix.
2. Domain Url & Page Url
Your website domain name still plays a big factor in SEO ranking, for example, if your website is about Cakes, but your domain name is floatmyboatstuff.com Google doesn’t immediately see the relevance VS if your domain was, for example, bestcaliforniacakes.com which uses 3 terms that impact its SEO ranking. “Best – common search phrase” “California – talking to the area you can find them” and of course “Cakes – your primary keyword”
Can I just register a couple or URL’s and point them back to my website – No! this method was commonly used in the past and is known as a black hat tactic. Google has become wiser and does not like the idea of redirects, and to be honest, neither do we. Some people still recommend this and suggest building a web page for each area or phrase you wish to rank for. In some cases, this might still work, where the IP for each site is different etc. But as we say Google’s primary mission is to weed out shortcuts, and rather serve quality links and content.
Build more content pages or stories talking to your keywords – Using your keyword in your page Url is also effective, so in an example, you could have a page or blog talking about your new marvellous cake creation, you could then add your keywords into the page Url to assist you to improve your ranking. “floatmyboatstuff.com/marvelous-cake-creations/” the same method can be used for “local” SEO factors having multiple blogs “best-cakes-in-california” or “calfornia’s-best-cake-shops”
3. Internal & External Page Linking?
So most people will tell you about how important Page Links to your website from directories and blogs form part of the Top SEO factors, however, a good link strategy applies to your internal page layouts too. Blogs and articles found to have at least one Outbound link (to a relevant topic or article, like a reference) will out rank a page with no out bound links.
Similarly, your internal linking to your own pages or services is rather important, you want to show Google you like to talk allot about a subject, not just one short piece on your website. For e.g since we are talking about SEO Services I have created those words as a link to the SEO services we offer. Or if we have an SEO package or product we wish to sell, once again we have created a link to that very topic. In doing so you are creating relevance and becoming an authority on a subject.
4. Content Writing Factors
When writing your content for SEO (Search Engine Optimization) There are a few basic considerations to keep in mind. Write your content with your keywords in mind. Try to follow this format
- Ensure your keywords are found within the first 100 words of your content.
- H1 & H2 Headers – Ensure that your article headers include your keywords
- You can also highlight your keywords in your content using Bold or strong tags
- Try write at least 300 Words about your keyword topic, 500-800 words even better if you can
- DO NOT use keyword stuffing (filling your page with keywords and no readable text) Google will penalize you, and use a formula to see just how readable your content is.
- DO NOT use other black hat techniques such as hidden or tiny text (hiding text by making it unreadable or changing the colour so that it cannot be seen).
- Try then link to a keyword to a relevant source, that either backs your story or can be used as a reference.
- Try the link to one of your internal pages talking about the same or similar options.
- Use your keyword in the footer as a summary as to what you spoke about.
- Write in the same manner that you speak, and try not to be repetitive.
5. Video & Images in your content
Below, once again we will use one of our own as an example. When you attach an image or video to your post, try to take the following into consideration
- Use your keyword in the physical file name eg. top-SEO-factors-explained.jpg
- Ensure the image is compressed to the smallest file size but still appealing
- Use your Keyword in the Image title field
- use your keyword in the image “Alt – Title” (Important)
- Again, where possible use your image as an internal link to one of your services – in our example we set a link to our SEO Packages, and set it to open in a new tab
- If loading video, you should leverage off of Youtube (loading your video with captions) can also add to your ranking. but we will go into this as a different topic
6. Meta Tags – (yes they still count)
So meta tags have been around for a long time, and have not changed too much, with the exception of maybe how long the titles etc can be. These are still used for your “snippets” or short description which is displayed in the search engine results
- Meta Title – The ideal length is 50 – 60 characters. If your title tag exceeds 60 characters, Google will only show the first 60.
- Meta Description -.According to Survey Monkey, 43.2% of people click on a given result, based on the meta description alone. make it descriptive and short – no more than 160 characters.
- Meta Keywords – So these may have been dropped, but you can still add a few for directories and search engines that may still use them. Don’t try to cram too many keywords into every page (This can count against you)
7. Be Regular – Consistency (Important)
No, we aren’t saying you need to remember to eat your Bran Flakes every morning, but rather, you should be focusing on creating regular “Fresh” “Informative” Keyword rich content for your website or Blog. Google likes content and it’s still one of the biggest factors in SEO. Using the above methods to ensure that Linking, speed, keywording & of course tag will lead to better search engine ranking.
8. What counts against you?
We wont dive to deep here but here are a few basic points you should stay away from if your looking to improve you SEO